Author Archives: dayat
Significance of Market Research in the Existing Scenario
The idea of market research has found unprecedented growth in the times of recession. Such researches are fruitful in boosting sales of existing as well as new products. Proper research and planning is an integral part of a successful business … Continue reading
Online Market Research Surveys: Understanding Incidence Rate
This article discusses the concept of “incidence rate” and how it is used in the context of online market research surveys. In practice, there is a difference between a “natural incidence rate” and a “practical incidence rate.” For some types … Continue reading